The rise in online casinos has opened up the industry, challenging historical media representations of women's roles within casinos.

Movies like "Casino" (1995), "Casino Royale" (2006), "Hard Eight" (1996), and "Ocean's Eleven" (2001) have often depicted women in the industry as cocktail waitresses, dealers, or arm candy for high rollers. However, the world of online gambling breaks free from these expectations and limitations. In a highly competitive industry, marketing plays a crucial role. Today, we speak with Petra Hevang, a Norwegian casino games expert and the marketing genius behind the success of Casinospesialisten.

"Hello Petra, thank you for joining us. Can you tell us about Casinospesialisten and its position in the online gambling industry?"

"Hello, and you're very welcome. I'm always happy to discuss what I do and provide insights into the industry's workings and available opportunities."

"Casinospesialisten isn't an online casino itself, but an online casino guide. We assist people in finding the best casinos to play at by offering detailed research and information for each one. With new online casinos constantly emerging, it can be challenging for consumers to identify the top options and avoid scams."

"That's quite an important niche to fill! What is your role within the company?"

"I work in the marketing department, primarily behind the scenes. A significant part of my job involves showing the company how to reach diverse demographics without being intrusive. Pushy advertising is a quick way to alienate potential customers, but companies sometimes overlook that in their excitement. I ensure they remember!"

"My responsibilities also include streamlining our website. Since our business revolves around sharing information, it's crucial to strike a balance between an appealing site and providing essential details without overwhelming visitors."

"Occasionally, I contribute by writing reviews and casino articles. We've found that featuring different voices and perspectives is the best approach to reach people effectively."

"Could you tell us more about your background?"

"I hold a bachelor's degree in International Marketing from BI Norwegian Business School. I've been working in the marketing and advertising industry for a decade, witnessing significant changes as social media took center stage in how brands connect with consumers."

"Have you always been interested in online casinos?"

"While I've always had a soft spot for scratch cards—I even bring them into the office for everyone at times—I didn't initially have a particular interest in online casinos and gambling. It simply wasn't on my radar."

"Before joining Casinospesialisten, I had limited knowledge. However, a few friends who played online slots introduced me to their favorite casinos. As I delved deeper into the industry, I realized the immense opportunity presented by a site like Casinospesialisten. Without those friends, I wouldn't have known where to begin—thus, an online casino guide seemed indispensable for new players."

"We have to ask, is hands-on research the best part of your job?"

"It's definitely a perk! Trying out new slots has made my commute much more enjoyable. I can play until I arrive at the office, which puts me in a good mood to start the day."

"I also find great pleasure in analyzing how new online casinos advertise themselves—a trait perhaps attributed to the marketing nerd within me! Witnessing how brands strive to differentiate themselves in such a crowded market is genuinely intriguing."

"Do you have a favorite slot?"

"I have plenty of favorites, but lately, I find myself going back to Immortal Romance."

"That sounds a bit racy!"

(Laughs) "Oh no, it's nothing like that! Immortal Romance is a gothic vampire-themed slot. Horror slots are actually one of the most popular genres. What I love about Immortal Romance is that the developers, I believe it's Microgaming, invested effort in creating a backstory for all the characters and integrating a plot into the slot."

"How interesting! Do you have a preferred online casino to play it at?"

"At the moment, my favorite online casino is Chanz. They've been around for nearly a decade, established themselves well, and offer excellent customer service. However, any of the recommended casinos on our site are worth trying out."

"Do you think the casino industry has become more balanced since moving online?"

"Absolutely. Women can and do work in every aspect of the online casino industry. While certain areas remain male-dominated, especially game development, recent efforts worldwide to engage girls and young women in STEM careers may bring about change."

"What about female players? Has their experience changed with the shift away from land-based casinos?"

"Playing at online casinos is undoubtedly more comfortable for women too. Online platforms allow them to avoid the machismo often associated with poker tables, and there's no judgment of women players. Major casino brands have also recognized this. Nowadays, there are numerous slots targeted at women, making the whole experience more inviting and enjoyable for everyone."

"Thank you for your time, Petra. We've learned a great deal about the industry and the importance of marketing for success. Check out Casinospesialisten to see Petra's work in action or learn about the top online casinos in Norway!"

This article does not necessarily reflect the opinions of the editors or management of EconoTimes.